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04 — Content & Marketing
Marketing systems powered by AI
Strategy, campaigns, and a content engine that produces at scale — without a bigger team.
How we do it
Content & Marketing, step by step
Strategy
Goals, audience, core message, and the channels worth your time. Everything else follows from this.
- Goals and audience defined
- Core message and positioning
- Channel selection
Brand voice & tooling
We build a voice and style guide so AI output sounds like your brand, then set up the tools around it.
- Tone and style guide
- Video, image, and copy tools configured
- Templates and prompts built
Production & campaigns
Content and campaigns produced through a repeatable system with human approval at every checkpoint.
- Video, image, and written content
- Ad campaigns and creative
- Publishing calendar
Analyse & iterate
Results reviewed with AI, and the calendar and campaigns adjusted around what performed.
- Performance analysis
- Campaign optimisation
- Calendar adjusted to results
What’s included
Everything in this service
- Content strategy
- Brand voice guide
- AI video and image production
- Copywriting
- Ad campaign setup
- Publishing calendar
- Semi-automated content system
- Performance reporting and team training